Fess up–you are social networking….

January 21, 2009 at 10:44 pm 1 comment

It amazes me how many people still say they do not “do” social networking or social media.  Some roll there eyes and think it is just child’s play since their kids do it others just don’t want to admit to the fact that they watch youtube or update their facebook profile and look for friends.  BUT so many folks do so much research on the web and they are interacting with the web and other consumers constantly!  If you think your business is not ready to embrace social media in house because your employees don’t even “use it” think about these stats:

  • 94% of web users watch video online
  • Technorati currently tracks 112.8 million blogs
  • 20% more time is spent on blogs by internet users
  • 49% of people that purchased online did so becuase of a recommendation they saw on Facebook, LinkedIn, or other social media site

With numbers like that I cannot believe that your employees are not using Social Media and Social Networking in other major areas of their life so why not use it in house to seek out information, to help make decisions on purchases and to share info?  They are doing it–they just need a little help admitting it!  Happy Collaborating!


Entry filed under: collaboration, enterprise collaboration, Social Media, social networking, Technology.

Collaboration Ops Just because you don’t see me…

1 Comment Add your own

  • 1. Ian Culpin  |  January 22, 2009 at 12:12 am

    Part of the problem is that word “social”. Socializing in the minds of many (probably a majority male) that equates to lightweight, non-productive, unbusiness like, a social function as opposed to a business function. Even business social networking sounds like an oxymoron. The suits feel more comfortable with Enterprise 2.0, but they still need their employee’s social networking skills to get there.


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