Is your company using Social Networking?

September 17, 2008 at 9:01 pm 6 comments

The more that I meet with clients and network, the more I realize the vastness of the implementation efforts of Social Networking that are out there.  Some have never heard of this (or think they have never heard of it until you probe a little more), some want to but don’t know where to start, some have the tools at their company but no one uses them at all or correctly, some have implemented with a bang and then fizzled and some are in there, doing it and doing it well.  I learn more and more every day on this journey!  Today, I want to ask for your comments and I would love to hear on specific questions…

  • Has your company implemented a Social Networking Solution?
  • Are the employees using it, shying away from it, testing the waters or going crazy using it?
  • What tools and pieces are you using?
  • What works and doesn’t work?
  • Who are the “evangelizers” of it at your office?
  • Do you see any benefit?
  • Did anyone ask you what you wanted in the solution or did it just “appear” one day and you were told to use it?
  • Is your performance appraisal linked into it– for instance you must have so many posts in a forum, or have your own blog, etc?

Just give me some feedback today.  I know what my opinions are BUT I find it fascinating to hear yours and it always amazes me to hear about the good, the bad and the ugly. It helps me to help you and my clients.  Happy Collaborating!


Entry filed under: collaboration, networking, remote teams, Social Media, Teams. Tags: , , , , , , , , .

Team Work Penny for your thoughts…

6 Comments Add your own

  • 1. Larry Irons  |  September 19, 2008 at 6:50 pm


    Peter Kim has the most exhaustive list I’ve seen related to social media, though it is mixed with marketing and other types.

  • 2. Debbie  |  September 19, 2008 at 7:01 pm

    Thanks Larry. This is one that I will love checking out!

  • 3. Bernard Paques  |  September 19, 2008 at 9:31 pm


    I am currently implementing some elements of social networking to support technical pre-sales in my company. The objective is to create a strong community of practice, and of course easy collaboration and rich interactions are must-haves.

    Actually, people in the field are not so interested in buzzwords. They want to share and interact, whatever names you give to tools. However, they do care about the corporation, and a comprehensive branding is a key factor of success. Also, we have embedded social tools into standard procedures, they are not just another layer of services.

    Few people embark on social networking if you just demonstrate the features and talk about benefits. From my experience, in corporations the best way to go is 1-to look at the outcome of existing process, 2-to implement social tools to help people go faster and 3-to demonstrate to users that they have gained a lot of visibility throughout the change.

    One challenge is to build a kind-of-reputation system on top of business processes. Another one is to help people to be proud of what they are doing. Else they may be not comfortable to expose themselves openly.

    Is this in-line with your own findings?

  • 4. Debbie  |  September 19, 2008 at 9:53 pm

    Thanks for your comments and insights. I agree that people are not interested in buzzwords. As a matter of fact sometimes that is what turns them off! I like the approach of talking to the users themselves early in the project planning and just asking them what pains them in their daily work, what information can they not get their hands on effectively and what would make their processes better. Most folks can tell you the answers to these questions but may not be able to tell you how they would use IM, bookmark sharing, wikis, blogs or SharePoint, etc. I think they also feel a part of the solution when it is approached this way. Then you can brand it or call it whatever you want–it is a tool that is delivering a solution they have defined. People do not like to use a tool that they feel is “something else” they have to do,. As you stated helping them go faster is key! I also like what you say about they have to be proud of what they are doing in the first place–otherwise why share about it? Thank you for the input.

  • 5. Hugh Smith  |  April 15, 2009 at 12:12 pm

    Hi I know I’m pretty late to the conversation but I’m trying to get my company and our clients using social networking as a tool in our Community Outreach department. Any thoughts as to how I can better implement such a program?

    • 6. Debbie  |  April 16, 2009 at 2:59 am

      Never too late for the conversation! One thing to remember is to always start with the need! Assess the holes, gaps and pain points of collaborating and communicating first. THEN see which of the social networking tools will fill those needs. Better to have the user’s needs define the solution rather than pushing down a solution and telling them it is the answer. Good luck and keep us posted!


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