The Power of the Pulpit

The Social Media Pulpit that is… unless you have been sleeping through the latest presidential election, it is NOT a surprise to you that the correlation between President Obama’s win and social media.  Edelman put out a great article called “The Social Pulpit; Barack Obama’s Social Media Toolkit”  It is fantastic and once again brings front and center how powerful Enterprise 2.0 is. It is worth checking out this article!  Included are “Social Media Lesson from the Obama Campaign”  These are good for EVERYONE and every corporation out there that is looking at Enterpriese 2.0  or doing already doing it!  Great lessons, great article.  Happy Collaborating!

Just because you don’t see me…

Just because you don’t see your entire work force doesn’t mean they aren’t out there working hard AND in need of information and connection to you.  With the remote workforce growing keeping them connected is a bigger and bigger issue.  I have blogged on this topic before but it just keeps surfacing!  Remote workers quit more times than not because of lack of connection NOT because they are unhappy with their job description/tasks.  Remote workers, more than anyone need Enterprise 2.0 tools to be deployed in their businesses.  Knowing who is who, who is available to reach out to, see a face of someone that you receive emails from and being able to find information and share information is key—along with the plain old human side of connecting and feeling a part of something.  For those of you that have a remote workforce give them some tools to connect with you and with each other.  Corporations are finding that if they don’t deploy these tools these employees get them anyway–they go to Yahoo or Google or one of a hundred other solutions to connect.  SO, get a strategy together and a team that will help you implement this strategy.  AND btw, don’t forget to plug in the remote employees who will be your biggest champions of all!  Happy Collaborating!

Fess up–you are social networking….

It amazes me how many people still say they do not “do” social networking or social media.  Some roll there eyes and think it is just child’s play since their kids do it others just don’t want to admit to the fact that they watch youtube or update their facebook profile and look for friends.  BUT so many folks do so much research on the web and they are interacting with the web and other consumers constantly!  If you think your business is not ready to embrace social media in house because your employees don’t even “use it” think about these stats:

• 94% of web users watch video online
• Technorati currently tracks 112.8 million blogs
• 20% more time is spent on blogs by internet users
• 49% of people that purchased online did so becuase of a recommendation they saw on Facebook, LinkedIn, or other social media site

With numbers like that I cannot believe that your employees are not using Social Media and Social Networking in other major areas of their life so why not use it in house to seek out information, to help make decisions on purchases and to share info?  They are doing it–they just need a little help admitting it!  Happy Collaborating!