Marketing Social Media Inside

One of the questions I get frequently is “how do we get the users to see that using Social Media inside our corporation is a benefit?”  There are many tactics, but one I use is in a way like writing a commercial.  Before you have your own inhouse testimonies, you need to create some. 

I like to write scenerios for different business units using a probable situation that collaborating with the tools will

1. save time
2. save money
3. result in a solution better than ever imagined

They are not difficult to come up with if you have done your analysis right.  Take the challenges that a user has, their suggestions that would improve the situation and incorporate them into a scenerio.  Post these, display them and run an “inhouse marketing” campaign using these as one of the pieces.  When you plan your implementation, if you have done it well, you have the communications/marketing piece included and this can be a component of that.  Once the momentum is going, you will have “real” testimonies from the users themselves.  At that point, incorporate those and ask if you can use their name and department so it becomes a personal, grassroots testimonial/evangalism program for your newly found collaborative solutions!  Happy Collaborating.